Blogs

On-page SEO, also known as On-site SEO, simply put, is a way to optimize the elements in and on a website to garner more attention from the search engines.

Let’s not even pretend you have all the answers, because you don’t. In fact, there are more questions than answers and it will always be so. However, we can try and make it a bit easier for

Agreed that you are looking to sell mangoes and people are looking to buy them. But you can’t go around harping about how good your Alphonse Mangoes are when most of the customers in and around your neighbourhood are looking to buy

On-page SEO is one of the sureshot ways to optimize the elements on a webpage to help attract readers as well as search engines’ attention to eventually rank higher. With the SEO landscape rapidly changing

Changing the name of the domain, or site migrations, as it is otherwise known, is a difficult and painful experience, both in terms of difficulty and its implications on the search results thereon. You need to have an extensive plan charted

One of the surefire ways to connect with your customers, generate leads, build trust, improve conversions is through content marketing. It is a lot like making a pizza, a dish that is loved all across the world, but you need consistency

2022 is almost upon us. But what does it mean for online businesses? Simply put, the need for competent SEO to stay relevant in the game can’t be overlooked. It also means that if you’ve been using the same SEO tactics for years at a stretch.

Is it possible that if you update your page titles daily, it improves your chances of Google crawling those pages more often? Google’s John Muller offers the following advice. In a recent Office-hours video

Are your link building campaigns not delivering the results you expect out of them? And that all your efforts towards making them click are in vain? You are not the only one. To be fair, many understand the value of link building but are not

Thinking of changing your website’s hosting location? Be forewarned, it can have a huge SEO impact that may take a while to recover from. In the recent video of the Ask Googlebot series on YouTube

2021 has been one strange year. At the start of it, we thought we would finally be out of the pandemic but the not-so-novel Coronavirus kept throwing waves after waves across the world, making economy

Just how important keywords will be in 2022? Short answer, very important. Even as discussions are buzzing about Google’s algorithms evolving to a deeper and more intuitive AI, keywords still matter, or rather, will still matter.

For the uninitiated, setting up a website and getting it up and running is a daunting task in itself. But what comes later is even more frightening – Search Engine Optimization. More so, the Link Building part of it, which, we agree,

If you are reading this then it is quite obvious you are in a lot of stress. Keyword going missing altogether, causing a huge drop in traffic and rankings is an issue that would any website owner nightmares.

SEO for the uninitiated may not be easy but frankly speaking, it isn’t that hard a concept to grasps either. You don’t have to be a coder or an, quote-unquote, SEO expert to be able to do justice to your website on the wide world of the web

With nearly 2 billion websites that are online and baying for each other’s blood, just how do create an SEO strategy that outshines, outperforms, and outshines, if not all, then at the very least your close competition? It’s not easy, to be

In the recent Google Search Central SEO Office-Hours Hangout that concluded on 18 March 2022, Alt Text became the hot topic of discussion. And Google’s Search Advocate John Mueller addressed several SEO implications

We are already deep in 2022. The need for Ecommerce SEO is more important than ever given the fact the number of people venturing into online businesses is skyrocketing at the speed of light. If you are still not

In a recent Office-hours video, a viewer poses a question, asking if internal linking is still important after one has set up and implemented structured data for breadcrumbs. To which John answers a resounding ‘yes’

Every business dreams of it; few get there. Ranking #1 on Google Search Results. Ranking #1 on Google Search Results in today’s day and age with millions of searches per second. So where even the most skilled and knowledgeable marketers struggle

In the recent Google Search Central SEO Office-Hours Hangout that concluded on 1 April 2022, the topic of AI generated content became the talk of the town. Google’s Search Advocate John Mueller straightaway dismissed the idea of using AI writing

You’ve probably added images to your web pages before, and more even more probably don’t know whether it all worked for your website or not. Chances are, it didn’t. And that is why we are here with these image SEO best practices to help you get

Deciding what keywords to use is the first and foremost part of any SEO strategy. And that makes it the foundation upon which everything stands up. The scope to falter is next to none. That makes the whole process of researching, analysing, and repeat

You can’t change the number of algorithm updates Google unleashes every now and then. You can’t stop the number of websites that go live every day. You can’t ask your competitors not to publish content that is the same as yours. And neither can you mould your