8 Best Keyword Tips to Amp Up Your SEO Game

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You can’t change the number of algorithm updates Google unleashes every now and then. You can’t stop the number of websites that go live every day. You can’t ask your competitors not to publish content that is the same as yours. And neither can you mould your customers to search for something that aligns with your business goals. But what you can do is adapt your keyword strategy in a way that renders all of the above points virtually non-effective. Non-effective in a way that they don’t dictate how you do business, but rather, help you taste success irrespective of their constant nagging presence. When it comes to digital marketing and SEO, how you define your keyword strategy defines how well your business does. Keeping that in mind, here are 7 Best Keyword Tips to amp up your SEO game as well as business. Happy researching!.

1. Target All Keyword Types

Incorporate all 4 basic elements of keyword research game into your keyword strategy. These include search volume, relevancy, head keywords, and long-tail keywords. Try creating an interesting mix where you all the 4 elements with equal focus so that your keyword research strategy isn’t restrictive and has room for your content to breathe and excel on the SERPS.

2. Target User Intent

Let’s put something very straight. Your website is not going to be the apple of Google’s eye or your customers’ if you haven’t given user intent the importance that it deserves. If you can’t focus on what your customers are searching for (queries that are informational, investigational, transactional, and navigational) and what kind of phrases they are using to get there and seal their deal, you might as well leave it all altogether. Why is User Intent the key ingredient in turning your SEO strategy from okay to outstanding, you can read all about it on Moz.

3. Analyse Competitors’ Data

Whether you are starting out the keyword research or been stuck in it with no way out, it is always crucial that you perform an extensive analysis on what kind of keywords your immediate competitors are using to rank their content. It can virtually open up a lot of doors for you and help you decide what kind of keywords you too should be focusing on based on all the factors we mentioned in the first point.

4. Utilise Google Auto-fill to your Advantage

It’s there, it’s free, and all it takes is a little bit of your time and nothing else. Turning to Google to rank on Google is one of the safest bet you can put your imaginary money on. Just type in keywords relevant to your business and it will automatically show you what keywords people are searching for. In addition to that, it will also show you related searches at the bottom that you can consider while devising a 360-degree keyword strategy.

5. Utilise Google Trends to Your Advantage

One of the best ways to optimize your search engine performance is by making use of Google Trends in the beginning of your keyword research for relevant terms. Google Trends is analytics-based tool that allows you to tailor your relevant terms and phrases and get insights on the related topics as well as related queries as well that are trending, with predictions in place.

6. Utilise Local Keywords to Your Advantage

If yours is a small business and you are looking to score some brownie points on the Local SEO front, you could benefit hugely from incorporating localised keywords into your keyword strategy. Think about your target customers who are close to the physical location of your business and research your keywords keeping them in mind. For example, if you are an owner of a Chinese restaurant based in Chicago, your keyword phrase could be “Best Chinese Restaurants in Chicago”. These types of phrases may not get you a huge amount of traffic but they will get you better conversions because the traffic would be all the more focused and meaningful.

7. Use Paid Tools

Paid tools like Moz and SEMrush have been extremely popular of late and will give you detailed insight on the search phrase as well as related queries, bifurcating each in terms of relevancy, search volume, and much more. If your budget allows, don’t give any second thoughts and start your keyword research as soon as possible. The faster you get there, the better position you’ll find yourself in.

Deciding which keywords to target isn’t exactly easy, or quick. But given the right amount of time and effort, you will eventually get the hang of it. And help yourself to improve your search engine rankings in times to come. However, if it still seems like a daunting task you’d rather not engage in, you can leave it to us. Just write us a mail or leave us a text and we will get back to you with a free consultation.