Seo

40 Best On-page SEO Practices: a Complete Guide For Serps and Business Growth



On-page SEO, also known as On-site SEO, simply put, is a way to optimize the elements in and on a website to garner more attention from the search engines. And eventually, rank higher. It is without a doubt one of the best practices to adhere to in this often confusing world of Search Engine Optimization. On-page SEO, when done right, helps search engines interpret page content and its relevance to the end user before serving it up on the top results. To the uninitiated, it may seem like a daunting task, but it is in fact one of the easiest concepts to grasp. Which is why, we’ve summed it up in 40 Best On-page SEO Practices to help you understand it better. Take some time out to go through them before you sit down to write.

Keywords | The Key to Super SEO

1. Start with a thorough keyword research

Before you start writing, it is important to know what you are going to be writing about. That’s where Keyword Research comes in. It helps you get an insight on what the audience is searching for on search engines. Try and strike a balance between a keyword’s competitiveness, relevance, and popularity. Generally, a highly competitive keyword is also the one toughest to rank. Choose accordingly, your primary and secondary (related) keywords. It is the first and foremost step on Best On-page SEO Practices.

2. Assign a primary keyword to each of your website’s pages

After you’ve zeroed-in on the primary/target keyword search phrases, it’s time you assign them accordingly: only one primary keyword search phrase per page. But make sure you never to assign the same keyword phrase to any other page on your website, as it will lead to keyword cannibalization. Creating confusion and forcing Google to pick and choose between multiple pages (with the same keyword) on whom to give preference. This will have a negative impact on your SEO score.

3. Always include the Primary Keyword in:

• Page Title – Place the primary keyword as close to the beginning of the title as possible.

• Meta Title – Simply put, they are headlines that appear on the search page. Include the primary keyword to help crawlers understand your page better. Keep this title to 60-70 characters. And again, try including the primary keyword as close to the beginning of the title as possible.

• Page URL – Just don’t forget to include the primary keyword in the URL (slug) and remember to keep the URL at less than 125 characters. It appears directly below the Meta Title on the search page.

• Meta Description – This appears directly below the Page URL. And just like the Meta title, try including the primary keyword as close to the beginning of the description as possible. And also, write the description up to 320 characters.

• Image ALT Text – Always include the primary keyword in the ALT Text of an image on your page. This sends signals to the crawler about your page and also describes the image if it doesn’t load by any chance.

• First Paragraph – Including the primary keyword in the first paragraph of the page itself helps search crawlers understand what the page is all about right from the very beginning.

• At least One Subheading – Last but not the least, place the primary keyword in at least one of the subheadings to further support your primary keyword and make best use of the best on-page SEO practices.

4. Maintain the optimum keyword density

Keep using the primary keyword throughout the content of your page. Most SEO experts believe the keyword density to be around 1-2%, which means once or twice every 100 words. While this is still not an exact science, it is advised you use caution while placing the primary keyword. Do not get overboard and avoid keyword stuffing. Rather, let it flow naturally. Let your primary keywords be well-placed and not be abused.

5. Assign and include secondary (related) keywords to each of your website’s pages

Secondary keywords are phrases and terms closely related to your primary keyword. Add them to give crawlers some extra context. Search crawlers also pick up the content placed around the primary keyword. Help them understand your page better by assigning secondary keywords or related keywords to each of your website’s pages. Include them in the body of content too. Best On-Page SEO Practices dictate that pages with both relevant primary and secondary keywords rank better than pages that just use primary keywords.

On-page Content | Optimize to attract Search Engines

6. Write for the cause not the word limit

Not always can a topic be fully explained in about 300 words, which is the bare minimum you should aim for as far as the best on-page SEO practices are concerned. Remember, it is more important to fully flesh out the contents of the article, and it is likely to rank better. Don’t restrict yourself to a word limit and end up giving your readers a half-baked piece.

7. High-quality, high-value content will take you high places

Begin sharp, hold your ground in the middle, and end strong. In between, try and speak directly to your reader. Avoid jargons or industry slangs. Use bullet points. Keep the paragraphs and sentences short. Avoid passive voice. It may seem overwhelming but you will get into the groove in no time. Google, after all, loves to show the best of stuff up front.

8. Plagiarism is a strict NO-NO

It is downright unethical and frowned upon. By doing so, not only are you cheating your readers, your competitors, but also lining yourself for search penalties by showing a general disregard for search engine guidelines. Fresh, unique content is the first and maybe the most important rule for a strong on-page SEO and one of the best on-page SEO practices. Remember the first two tips, right?

9. It is important to regularly publish new content and refresh the old

No matter how unique, high-quality and high-value content you offer your readers, it will all be an exercise in vain if you do not keep at it. A website that publishes fresh content regularly will rank higher than the one that is less-active or dormant. Similarly, updating existing content every now and then will alert search engines about the activeness of your website.

10. Avoid duplicate content within your website

To rank or not to rank your page, that is the question the search crawlers will face if they find duplicate content within different pages of your website. So make sure no two pages on it have the same content. This will have a negative impact on the overall SEO of your website.

11. Avoid duplicate SEO Meta Titles and Descriptions

It goes the same way as the above mentioned point. Just don’t. Always write a unique Meta Title and Description for each of the pages on your website. Do not even use the same phrases, in part or in full, from other pages. Most importantly, for better On-Page SEO and ranks, keep the Meta Description between 140 to 160 characters.

12. Images, Graphics, and Videos will do your ranking a lot of good

Good content amplified with appealing pictures, graphs and graphics, and videos tend to draw in both in high numbers, the readers and the ranks. Be sure to compliment your content with relevant images for a strong On-Page SEO. Remember, it’s in the nature of search crawlers to return the best information as top results.

13. Rename the Images and write that Alt Text

And this is the key to improving your chances of showing up in the top results as it sends bonus signals to the search engines. And also one of the best on-page SEO practices you can stick to. Rename those images before uploading. Keep the file name short, with your primary keyword in it. Also, write those Image Alt Tags you’ve been leaving always leaving blank. Describe in short the scene in the picture. Again, with the primary keyword in it!

Readability | Pure and Simple wins the Ranks

14. Pen down the content in the most natural way possible

Think of how you’d have a conversation with a friend you’ve known all your life. You will be comfortable, at ease, you will be yourself. Just translate that in your copy; it’s the most natural way of going about business. And a sure shot way for search crawlers to read it and then serve it up top on the search pages.

15. Organize and streamline your content in the easiest way possible

Neatly organized piece of write-up is easier to read, scan, and review for both people and the search crawlers. Use small paragraphs and headlines and subheads. Use bullet points and serial numbers. And use bold fonts and italics wherever necessary. Not always but exercise intuition and good judgement.

16. Write as if you are reading a bedtime story to a 7-year old

You are not preaching to the choir; you are not writing a thesis. Avoid jargons and the need to sound fancy. The easier your copy is to grasp, the higher it will rank on the search pages. Think of how you’d narrate a story bedtime story to a 7-year old. Keep it simple, keep it engaging, and keep it smart.

Link-building | Your Strongest Link to Strongest SEO

17. Each page of your website must have links

Including links is one of the most important aspects of the best on-page SEO practices. Links allow your reader to steer across your website and discover more about what all you have to offer in terms of products or service. The same goes for search crawlers. Always put relevant links strategically placed in the main content as well as at the end of it.

18. But too many links on one page can be counter-productive

However, stuffing the page with too many links will confuse the readers and the search crawlers. Both will find it difficult to decide which links to prioritise and which to let go. This will result in a drop in search rankings. Balance it out.

19. Link to pages within your website

It’s important that you link one page of your website with the other pages within your website that are interlinked or interconnected in terms of information. Thereby making it easier for readers to navigate properly and look at the bigger picture. Internal links also send signals to the search crawlers and help your website rank better.

20. Link to high-quality, high-authority websites

Linking to other websites is as important as using interconnecting links within your own. There’s a catch though. When linking to other website, make sure they are websites of superior quality and have a High Domain Authority (DA). Doing to will add value to your website and increase its chances of ranking better and eventually improve your DA score.

21. Draw high-quality, high-authority websites to backlink to you

The reverse is equally important, if not more. How many high-quality and high DA websites link back to you with high-quality links, will help you rank higher. You must chart out a well-planned and strong link building strategy to attract top-of-the-line links as part of your best on-page SEO practices.

22. Remove shady backlinks from low-quality websites

High-quality backlinks will do your website a lot of good, while spammy-looking backlinks from low-quality will do the exact opposite. If possible, try and get these links taken down by reaching out to the website owner. On the other hand, verify the links to other websites properly before adding them to your website.

23. Use your page’s assigned keyword term as anchor text

That’s pretty much how it is. Internal links on your website will help you rank better if you link using the page’s assigned primary keyword phrase as the anchor text.

24. Too many redirects will do more harm than good

You need to replace the redirects with direct links; it is as simple as that. Because redirecting too many pages on your website to other pages will put a negative impact on your website’s overall SEO score and performance.

25. And fix those broken links on your website

As part of the best on-page SEO practices that includes link-building, ensure each of the links on your website works. Broken links or dead links can hamper your site’s SEO. Do take some time out to fix the issue.

Technical SEO | Small Details Big Results

26. SSL Certificate is a must

Secure Sockets Layer (SSL) not only adds a layer of security to your website but can also establish trust between you and your readers via your website. Nobody wants to see “Not Secure” message popping up the moment you open a website. Also, search crawlers rank secure websites with https way higher than the ones with http.

27. Site architecture matters

Your website’s architecture is like the foundation stone; you should get it right in the very beginning. How you plan and pan out the page hierarchy and overall structure will go a long way in putting things in order as far as SEO is concerned. Properly done architecture will help crawlers more pages, thereby improving the search results.

28. Speed up that load time

Even a few seconds of delay increases the bounce rate on your website by a huge margin. A slow load time affects user experience, conversion rates, and eventually, your business. Optimize your website to the last E and ensure it opens in the blink of an eye.

29. Make it responsive, mobile-friendly

It’s important that your website adjusts seamlessly across various devices: desktop screen, laptops, mobiles, and tablets. A highly responsive website will take care of that and will adjust its design accordingly.

30. Amp it up with AMP pages

Statistics reveal on an average more than half of the percentage of online traffic comes from mobiles and other handheld devices. One of the best on-page SEO practices to follow is to ensure your website looks good, loads real quick, and is user-friendly across all platforms including, most importantly, mobiles. AMP, Accelerated Mobile Pages, not only cut down the load time of a website by a huge margin but also tends to rank better on search pages.

31. Utilise Google and Bing Webmasters

They won’t automatically start ranking you just because you have a website; you need to let them know. Create accounts on Google and Bing Webmaster and submit your website URL and sitemap to their directories.

32. Structured Data will take you high places

Adding Structured Data Markup Code will alert the search crawlers to present your content in a better, appealing manner. You can also add additional information by way of structured data codes which you wouldn’t be able to otherwise. It’s one of the best on-page SEO practices that you can follow to up your rankings as well as beautify your presence on search pages.

33. Keep a tab on the analytics

Probably, one of the most important aspects of best on-page SEO practices. Consistently monitor your website analytics (real-time monitoring, audience behaviour, traffic channels etc.) and search console data. It is only way you can continue to optimize your website by removing all the kinks and further improve your SEO.

34. Redirect to the same host

Whether it is https://exampledomain.com or https://www.exampledomain.com or any other, they all need to lead to the same host. Any errors or incorrect redirects would mean lack of trust and a drop in rankings.

35. Robots.txt is of extreme importance

Robots.txt is a text file that comes in handy if there are pages on your website you don’t want search engines to crawl. But why would you want the search engine to skip a certain number of pages? It’s because there are a whole lot more pages on your website than you think, including the absolutely unimportant ones. And it will take search engine a while to crawl them all. The more time it takes, the more chances are of your website being affected by negative rankings. It is kind of hack, but it remains an important one at that when it comes to following the best on-page SEO practices.

Local SEO | Optimize to Get from Local to Global

36. Social Media presence

Whether you are running a business or a blog, in this day and age, where social media presence is inseparable, it is important that you create a page on as many platforms as possible. This will help you gain your users’ trust as well as build a strong backlink portfolio that will drive traffic to your website. Call it an indirect way of improving your SEO, if you may.

37. Set up a Google business page

Now this is of prime importance. If you are, in fact, running a business with a physical address, you must set up a Google business page at the start of it all. A Google business page appears at the upper-right corner of the Page 1 of search results and helps gain people’s trust in your business. Consider this one of the most important parts of the best on-page SEO practices.

38. Get listed in those business directories

There is more to online media presence than just social media; getting in those business directories is an important part of it too. Do make a comprehensive list of the business directories that you’d want to be listed in, some extremely popular and some small ones too. And always remember to leave a link back to your website. Refer to Best Practice Number 20.

39. Mention your address in your website footer

It’s important that Google should understand where your business is located. Make sure to add the physical address to our website’s footer as well as the Contact page. It will also do you a lot of good if you add location-based structured data to your website. It helps Google and other search engines associate your business and address with the precise region or area.

40. Maintain consistency in the Name, Address, and Phone Numbers

The last but not the least of best on-page SEO practices is to maintain uniformity in the Name, Address, and Phone Numbers (NAPs) associated with your business. Wherever you enter these details, accuracy should be your top priority. After all, you wouldn’t want your local SEO to be affected by a small discrepancy.

Let’s take a breather, shall we? There you go! Now, we understand all these best on-page SEO practices may seem a little too demanding at first but trust us when we say this: it not as challenging as it looks. In fact, you start with one and the rest will follow. And sooner than you think, you’ll be doing it out of reflex. In the meanwhile, check out our Premium SEO Services and some kickass Monthly Packages.

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